“It’s a really exciting time for As ever, and Meghan is building with her team and enjoying the creative fulfillment that comes with creating a brand that’s so close to the life she authentically lives,” the source said.
“This year is really about establishing the brand and scaling it.”
Background of the Netflix deal with Meghan and Prince Harry
The development follows Netflix’s decision not to renew its broader production agreement with Markle and Prince Harry. The couple first signed the widely reported $100 million deal with the streaming service in 2020 after stepping back from their roles as senior working royals.
During that partnership, they produced several projects for the platform, including Harry & Meghan, Live to Lead, Heart of Invictus, Polo and With Love, Meghan.
The documentary Harry & Meghan became one of Netflix’s biggest documentary premieres. However, later productions reportedly attracted smaller audiences.
Engagement data showed that With Love, Meghan received about 5.3 million views in early 2025, while Polo was watched by around 500,000 households.
Industry insiders suggested the decision to part ways was natural. “There’s no animosity from either side. Things have just run their course,” a source told The Sun.
Online reactions to the announcement
News of Netflix stepping away from the brand triggered mixed responses online, with social media users offering different interpretations.
Some believed the move would benefit Markle and give her greater independence. “It means she can go global with her products. She is a savvy businesswoman,” one commenter wrote.
Another added, “She’s now gonna be the captain of the ship. She can take the brand where she wants to take it.”
Others felt the streaming company had already gained what it needed from the partnership.
“Netflix finally seeing sense,” one person commented, while another questioned the longevity of the agreement.
“I think the bigger question is why there was still a deal on the table after all the flops with their documentary and the cooking show.”
Some viewers also criticized the couple’s later productions. “The ratings were in the toilet, and that’s exactly why they cut ties,” another user claimed.
Meghan reflects on building the brand
Markle has previously spoken about the difficulties of launching a business while under intense public scrutiny.